Every time a trademark is used, the symbol can be used. This symbol lets consumers and competitors know that you claim the trademark is yours. You can use “TM” for goods or “SM” for services even if you have not applied for a registered trademark.

After registering a trademark with us, please use the ® with the trademark. You can use the registered symbol anywhere around a trademark, although most trademark owners use the symbol superscript or subscript on the right side of the mark. You may only use the registered symbol with the trademark for the goods or services listed in the federal trademark registration.